Two titans of Australian hair, Yovanka Loria of Yovanka Loria Extensions and Jaye Edwards of EdwardsAndCo, teamed up to host an exclusive education event at the salon’s Kippax Street space in Surry Hills, Sydney.
The two-day course covered the practical and business elements of the Yovanka Loria weft hair extensions method, educating an audience of qualified professional hairdressers who were chosen through an exclusive application process.
An Exclusive Two-Day Education Event
“This was an amazing two days spent with talented stylists who are now certified in the exclusive YL Extensions method,” Yovanka said.
“Collaborating with EdwardsAndCo was the evolution of two years of communication with Jaye. Finally, the timing was right, and it was evident that YL Extensions was able to offer something very unique and different to what was currently on the market, both in product and education.”
The transformative program acted as an intensive, hands-on experience designed to educate stylists and salons in the YL application process, allowing salons to expand their businesses by introducing an additional service option.
The YL hand-tied extension system was designed to suit both the hairdresser and the client, with minimal points of contact with the natural hair and a customised colour service completed during the application process.
Practical and Business Education
“Our exclusive education experience dives deep into what is involved in taking salon businesses and profitability to the next level,” Yovanka said.
“We want to inspire hairdressers by sharing the exact steps we have used to create a standard that is setting a new benchmark. We also share marketing strategies, the skills needed to build a business that attracts your dream clientele and everything in between.”
Attendees praised the quality, customised service option and results after further discovering the product through the education experience.
A Stylist’s Experience
“Using YL Extensions has been an incredible asset to my salon, delivering more diversity, and our clients are loving the hair,” said Justine Snelgrove of Hair&Harlow.
“Introducing YL Extensions to the salon has been amazing for us as a business. We’ve been able to upsell a new service to clients and give our clients their dream hair.”
“Attending the course again was a great refresher for myself and my team. We picked up little things that we had missed and were open to critiques.”
“Anybody who hasn’t looked at YL Extensions before is totally missing out. These extensions are unlike anything I’ve ever tried, ever had in my own hair or ever been able to offer my clients.”
Continuing Professional Education
Continuing its professional focus, Yovanka Loria Extensions prioritises luxury, education-led professional products and services from Australia.
Interested in professional hair extension education with Yovanka Loria?
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