TRANFORMATIONS
TRANFORMATIONS
Redefining The Hair Game
Yovanka Loria Micro-Tied Extensions are game-changing and undoubtedly the best of the best. Every aspect of our installation process is designed around providing the most natural looking results for our clients.
Through extensive trial and error, accompanied by thorough research, Yovanka Loria Extensions was born. Joining forces with her husband Vlad, the business quickly expanded, focusing on innovation, and empowering the hairdressing community by offering guidance and support to stylists and salon owners to achieve the same success for their clients.
This is YL World
More Than Just Hair
More Than Just Hair
YL World is a space created to honour real women and the confidence journeys behind their transformations.
Ozge's Journey
"As a child, I was known for my curly hair. It was part of how people recognised me.
When I began medication and later radiotherapy, my texture started to change. It became thinner and more fragile, and I began losing hair.
Hair is who we are as women.
Being in the industry, I had tried many different types of extensions before and after a few negative experiences, I stopped trusting them.
When I first sat in Yovanka's chair, my hair wasn't in a good place. With extensions, it was incredible to have thick hair again. But more than that, they were invisible. No one knew unless I told them, and I wanted to tell them.
Support changes everything. Support from family, from the community, from women who understand resilience.
If I had to describe myself now in one word, it would be lucky.
Lucky that I get to meet strong, like-minded women. Lucky that I get to feel confident again."
Domenique's Journey
"Before I had kids, I had long blonde hair. It was part of how I recognised myself.
After my son was born, I began noticing more hair in the brush. I knew postpartum hair loss was common, but I didn't realise how much it could take.
Over time, it didnt slow down. Standing in the shower and seeing clumps come away was when I realised this wasn't minor shedding. It was significant.
Losing my hair felt like losing another piece of my identity. My hair had always made me feel feminine and confident. Without it, I didn't quite recognise myself.
With time, support, and the confidence I gained wearing Yovanka Loria Extensions, I slowly began to feel like myself again.
For the first time in a long time, I truly feel like I've got my power back."
Georgina's Journey
"When I put YL Extensions in for the first time, I was a new woman"
"Hair thinning affected my confidence massively. When you're a woman, your hair is part of your whole aura. Not having that fullness really impacted how I felt in myself.
I tried many different types of extensions before, and after some negative experiences, I reached a point where I didn't trust them anymore.
When I first sat in Yovanka's chair, my hair wasn't in a great place. But the experience felt different. She understood what I needed, not just technically but emotionally.
When I had my YL Extensions installed for the first time, I felt like a new woman.
Since wearing YL, that confidence has stayed with me. It has genuinely changed how I feel every day.
Today, if I had to describe myself in one word, it would be confident."
